Branding Touchpoints: Where to use your new Logo Designs
You’ve invested in professional branding, wahoo! You’ve got a polished, put together look that will perfectly represent your business. From your designer, you’ve received a whole bunch of unique logo files, as well as a style guide. But, you’re super overwhelmed on how to implement them! To help figure out where to use these logo files, think about your touchpoints.
Brand Touchpoints are defined as the interactions a customer can have with a brand. These must reflect, reinforce, and reiterate your brand’s strategy. Taking control of these touchpoints is KEY to building a strong brand. To define these touchpoints, think about all the ways a customer can interact with your brand, then use your newly-designed logos and collateral to take control of each of these areas. Below are 14 touchpoint examples, and ideas on how to use your new branding with them. I'm also showing off some of my clients and the great ways they've implemented their branding I designed.
1. Starting with the obvious ones... use your logos on your website! The Make Your Mark website uses their logo files on the header and footer of the website. You can also see the brand pattern behind the opening statement. Don't forget to upload a logo as a favicon!
Example: Make Your Mark Laser Engraving, makeyourmarklaser.com
2. Update your social media with your branding. Change your profile pictures and cover photos! Add logos to the graphics you post, and if you're a photographer, use them as watermarks on your photos.
3. Do you use business cards or punch cards? Brand them! Notice how the wave pattern in the logo is repeated on the back side of the business card.
Example: Salty Juice Co. (This project is still in progress. I’ll update this post with more info soon!)
4. Think about all the printed collateral that touches your clients. Examples of these could be info packets, brochures, flyers, stationery, letterhead, envelopes, gift certificates...... the list goes on forever. For this example I'm sharing Cowtown Clay's gift certificates, and as a bonus, their cute ornaments that are branded with their logo! #hearteyes
Example: Cowtown Clay, cowtownclay.com
5. Do you sell a physical products? Think of how they're packaged, and be sure to use your logos! Don't forget the little details, like a tag inside of an article of clothing.
Example: Bloom Aprons. Launching soon! Will update this post with more details.
6. Stickers and stamps! These are such inexpensive items that can be placed everywhere!
7. Do you have a physical store or office? Use your logos as signage on the outside and inside. I love this example, of RJ BBQ's food truck! Their employees also wear the logo on their uniform!
Example: RJ BBQ Food Truck, rjbbq.com
8. Are you branding the endless emails you send? Upload an email signature to do the work for you! Think about using a blog signature as well!
9. Do you send Thank You’s to the clients you work with? Brand them!
10. I’ve been working hard with Amie of Rock Your DSLR to put together branded workbooks for her upcoming photography course! If you’re rocking an online course, brand all the materials you share with your students.
11. Are you sending newsletters? Whether they are emailed or physical copies, they should be branded!
12. Are you mailing items for your business? Use a logo on your packaging, return address label, and a fragile sticker! I have to say, I'm pretty proud of my packaging from back in the day when I sold products on Etsy.
13. Of course all businesses have financial and legal documents they work with. Add the logo on an invoice, receipt, contract, proposal, etc!
14. It's no secret that I'm absolutely obsessed with my custom pencils from The Pencil Boutique Co. Like, seriously. I love the challenge of finding all the unexpected places to add a touch of my branding! What about other swag or promotional items? Note Pads, pens, clothing, and everything in-between!
Order your own set of fabulous pencils at www.thepencilboutiqueco.com. Thanks to Kelsey for the picture!
Remember, branding is not just your logo. Be sure to keep your professional designs consistent by following your style guidelines provided by your designer. Use the exact fonts and colors specified and don't stretch or alter your logos. When in doubt, contact your designer if you need help or advice using your new branding!
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