Client Spotlight: Salty Juice Co.

 

Oh my goodness, you guys! I am sooo THRILLED to share the branding I created for Salty Juice Co! Salty was inspired by the Bradford family's love for the beach! The company is a means for their daughters to catch the entrepreneurial spirit and start building something they can be proud of. Salty's products include organic juices and cleanses, nut milks, sea salt hair spray, bath bombs, skin serum, and other Salty merch. Salty is based in Central Utah and can be found on Instagram!

The name Salty comes from:

  1. The love of the beach! The family has huge ties to California, and live at the beach every time they visit. It’s not just about the beach, but it’s about the experience. Think of the SALTY smell in the ocean air, the SALTY taste in your mouth when you're out in the water, and the SALTY imprint left in your hair as you soak up the sun in sand!

  2. Having a household full of girls means that they can be SALTY, meaning bitter, angry and come off as misunderstood. On a positive note, Salty also means being strong full of life and flavor.

  3. Which brings us to our final meaning of SALTY, from Mathew 5:13-16, "Ye are the salt of the earth: but if the salt have lost his savour, wherewith shall it be salted? it is thenceforth good for nothing, but to be cast out, and to be trodden under foot of men. Ye are the light of the world. A city that is set on an hill cannot be hid. Neither do men light a candle, and put it under a bushel, but on a candlestick; and it giveth light unto all that are in the house. Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven."

Let's dive into the design, shall we?

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