Client Spotlight: Vinnocki Farm


I don’t always get to meet my out-of-Utah clients in person, so it was absolutely perfect that we had a Seattle trip planned when Heather reached out to me! Vinnocki Farm is a flower farm located in beautiful Seabeck, Washington. I was in love with the rural forrest roads and Heather’s vintage home that she’s completely remodeled. Plus, her dog knows how to open the front door. ;) There’s something inspiring about traveling to see the business you’re designing for. 

I got started on with sketches while sitting in the airport on the way home from our trip. Here’s the three design options that I presented Heather with at the beginning. 


Heather loved the flowy hand lettering in the first option, so that branding was the winner! I recorded my screen when I digitized it, so here’s a mesmerizing workflow video of my process!

Here’s the original mood board and color scheme!


In the end, we swapped out the color scheme and the florals from the original design. Below are the florals, the new color scheme, and the final logos!


I hope you enjoyed looking through this new branding design! FInd Heather on Instagram @vinnockifarm. Up next on my list of projects is her website! Stay tuned!