Design Process


01. Creative Brief Meeting

After booking, we’ll start out with a Creative Brief Questionnaire. You will help me understand your vision and define the key parts of your business. Think of this meeting as a mini business plan as I learn about your business goals in order to design the perfect brand! After our meeting, I will conduct 4+ hours of research to ensure that I know everything I need to about your field of business before I begin.


02. Mood Board & Color Scheme

A mood board is a collection of images that capture the overall mood or feeling of your brand. I will send this as well as a color scheme to you no later than two business days after our Creative Brief Meeting. This phase ensures that we have a clear direction prior to creating any visuals. (Examples of Mood Boards + Color Scheme can be found on my Instagram page)


03. Logo & Secondary Marks

I will create three logo concepts and send them in a presentation within one week of mood board approval. Next is the fun part: we then combine, add to, and edit the logo until it’s your own! Note that packages come with two free rounds of edits. Additional drafts are usually not needed since we’ll start with a clear vision from the beginning. Once we decide on the final logo, I’ll create several secondary marks that can be used on various platforms and materials.


04. Branding Guide

I’ll create a Branding Guide that encompasses everything we created together! The PDF includes your new logos, color scheme, typography choices, inspiration photos, and anything else you need to know about your new brand. Branding guides ensure consistency is carried on after my work is done.


05. Website Design

If your chosen package includes a website design, this part comes next. From you, I’ll need all website assets including copy and imagery. Together we’ll lay out a site map. I’ll use your new branding design on the website. Once again, two rounds of free revisions come with website designs.


06. Marketing Collateral

Once the logo and website are finalized, I’ll finish the rest of the collateral items of your choice. These can include but are not limited to: 2-Sided Business Card, Envelope + Letterhead, Thank You Postcard, Price Sheet, 5 Social Media Graphics, and/or 10 Instagram Story Covers. Please note that collateral items include design only, not printing or production.


07. Launch Day!

Once everything is finalized, I’ll send a final invoice and all assets after payment. If we worked on a website design, I’ll transfer ownership to you and walk you through the site’s back end. I’m happy to help if you have any questions regarding the website or need help with any edits.


Ready to book your dream design?